Now this was a fun project. An ad agency came to us and needed to create web cartoons that would help their client sell more of the iconic brand ‘ I can’t believe it’s not butter, spray!” Fun fact: That product at the time wasn’t permitted to be sold in Canada so we had to have them ship up a bottle so we could design the main character ‘Spraychel’ with accuracy. We not only wrote this series, developed all the characters, but animated it all as well. Reminiscent of daytime soap operas, this show ran for 3 seasons and increased the worldwide sales by 2% for Unilever.